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Internet Marketing Articles

Monday, April 16, 2007

Accepting Our Sale Proceeds

We might have putting huge effort to get our site up with cool flashing graphics, sticky keywords in various ‘hotspots’ throughout therein, fabulous product and eagerly pulling in swamp traffic inside but hey!!! we have just missed out 1 other crucial thing, PAYMENT PROCESSOR. Then only it truly makes our business model feasible, ready to take the customer’s order and get the yield starts pouring into our pocket.

To proceed with it, first and foremost, we must understand to a question on why most people are so reluctant to perform shopping online? No other reasons except for the trustworthy of the system’s integrity. For credit card holders, never say about typing in their card numbers as some are even so terrify to turn into the ordering page!! Ok then..here are few notes to consider:

- Choose among the most convincing method, given high security standard and come with proven history record.
- Use widely accepted kind of payment which used to be practiced by majority of experienced online trader.
- Find one that brings the highest convenience level to customers.

Credit card facility is one of the must have, easiest and effective methods to provide. But in order to utilize this, we have to first open up an account with a credit card processing company. Register ourselves with these so called merchant companies and there goes, we can straight away activate the system and configure it into our site with all the necessity tools and steps provided. There are many companies acted as the merchant in the net but please note that some are having certain constraints in regions that they might serving to. But for a newbie, it is highly recommended to register with 2Checkout.com as they proven to be an efficient and professional provider, despite of quoting USD49 one-off fees for a single site registration. A part from that, they also charge us a service charge (5% + USD0.50) based on every amount transacted, as like other merchants, which might only vary in term of the service charge quantum. In return, 2Checkout.com will deliver us cheque twice a month according to the net sales amount. Some hosting companies also provide a business hosting package inclusive of the credit card payment gateway facility.

Other popular method is the application of Paypal, service run by Google for their almost 100 million Ebay registered users, worldwide. Best thing about Paypal is it free activation fees where online traders can transfer and receive payment freely from any places around the globe. The only drawback is that Paypal transmit the money to registered seller’s bank account, only for US residence and few other countries and not Malaysia, in particular. However, there are several ways to solute the situation which we will share further, probably in my next article.

E-gold is yet another option to consider for receiving our payment. E-gold is an electronic currency, issued by e-gold Ltd, a Nevis corporation, 100% backed at all times by gold bullion in allocated storage. E-gold currency is integrated into an account based payment system that empowers internet users to use gold as money. Specifically, the system allows people to spend specified weights of gold to other e-gold accounts. Besides gold, other metals are also being issued for e-currency just like e-gold. For instance : e-silver, e-platinum and e-palladium. But it seems that e-gold always be the better choice than others to perform an internet transaction. Check out E-gold.com

To compensate in a local trading, we also can maximize the becoming-popular tool of internet banking. Fund transfer from buyer’s bank account to seller’s bank account can be done via the internet that provides a real time processing.

Whichever we choose, always insert a ‘certified and safe payment’ kind of logo into our site which will bring up a greater impact to our prospect’s confidence!!!

~cardo~

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