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Internet Marketing Articles

Monday, April 16, 2007

To Know About Search Engine

We’re getting used to search every topic we require from the net through Search Engine (SE). Google, Yahoo and MSN are 3 main SE available which Google dominantly proven being the top list than the others. For website owners, to submit their sites to the SE is always an initial step to get necessary traffics to theirs. Besides it provides a free kind of marketing methodology, most SE has provided simple/easy way to get any sites ranked in their listings.

Getting the top or best ranking in SE is yet a dream for every online netrepreneur. Then, without visitors, how in the world we can sell our products and achieve the online dreamed victory? Relevant source saying that there are almost 1 billion website worldwide… heck of a lot of sites!! Due to such extreme competition, we need to ensure that our sites are continuously given a top rank priority in SE, thus inviting much traffic possible and gain the advantage than the rest. And this is where we reach a point to learn everything more about SE.

As like tv stations and newspapers, big chunk of SE revenue is derived from the advertising ad fees through their paid or “sponsored listings”. Beside that SE also giving the free listing alternatives to website owners, as mentioned, more called as “natural listing”. But we might be asking how SE organize all the sites listed in their database and entertain for every specific net surfers upon putting their unique ‘keyword’ in the search box? We will look into that in general as it really matters a lot to us….

Once sites are submitted for listed, SE, which actually an integrated computer software, will scrutinize, read through and record the site contents in a specified format. The process is referred to ‘spidering or crawling’. Every web page will then be indexed into a readable form by the SE and when someone on the net search for certain topic, SE will presents a list of websites among the indexed sites, giving the most relevant content as the request.

But precisely, how real the SE picks up the most relevant sites for each search done??? Knowingly, SE is using a certain formula of algorithms to calculate what makes a certain site recognized as the most relevant site. This is what we need to explore and study as the algorithm formula is highly deemed as a secret thing. This is what we call as Search Engine Optimization (SEO), which opens to us to be break-in & predict the latest keep changing code.

But remember, the higher the listing rank that we secured, the better chances we are getting our products promoted and brighter opportunity to conclude a SALE!!. So it is a good point to read this article and get ready to dig over the SE undercover, probably in my next chapter, god willing…


Accepting Our Sale Proceeds

We might have putting huge effort to get our site up with cool flashing graphics, sticky keywords in various ‘hotspots’ throughout therein, fabulous product and eagerly pulling in swamp traffic inside but hey!!! we have just missed out 1 other crucial thing, PAYMENT PROCESSOR. Then only it truly makes our business model feasible, ready to take the customer’s order and get the yield starts pouring into our pocket.

To proceed with it, first and foremost, we must understand to a question on why most people are so reluctant to perform shopping online? No other reasons except for the trustworthy of the system’s integrity. For credit card holders, never say about typing in their card numbers as some are even so terrify to turn into the ordering page!! Ok are few notes to consider:

- Choose among the most convincing method, given high security standard and come with proven history record.
- Use widely accepted kind of payment which used to be practiced by majority of experienced online trader.
- Find one that brings the highest convenience level to customers.

Credit card facility is one of the must have, easiest and effective methods to provide. But in order to utilize this, we have to first open up an account with a credit card processing company. Register ourselves with these so called merchant companies and there goes, we can straight away activate the system and configure it into our site with all the necessity tools and steps provided. There are many companies acted as the merchant in the net but please note that some are having certain constraints in regions that they might serving to. But for a newbie, it is highly recommended to register with as they proven to be an efficient and professional provider, despite of quoting USD49 one-off fees for a single site registration. A part from that, they also charge us a service charge (5% + USD0.50) based on every amount transacted, as like other merchants, which might only vary in term of the service charge quantum. In return, will deliver us cheque twice a month according to the net sales amount. Some hosting companies also provide a business hosting package inclusive of the credit card payment gateway facility.

Other popular method is the application of Paypal, service run by Google for their almost 100 million Ebay registered users, worldwide. Best thing about Paypal is it free activation fees where online traders can transfer and receive payment freely from any places around the globe. The only drawback is that Paypal transmit the money to registered seller’s bank account, only for US residence and few other countries and not Malaysia, in particular. However, there are several ways to solute the situation which we will share further, probably in my next article.

E-gold is yet another option to consider for receiving our payment. E-gold is an electronic currency, issued by e-gold Ltd, a Nevis corporation, 100% backed at all times by gold bullion in allocated storage. E-gold currency is integrated into an account based payment system that empowers internet users to use gold as money. Specifically, the system allows people to spend specified weights of gold to other e-gold accounts. Besides gold, other metals are also being issued for e-currency just like e-gold. For instance : e-silver, e-platinum and e-palladium. But it seems that e-gold always be the better choice than others to perform an internet transaction. Check out

To compensate in a local trading, we also can maximize the becoming-popular tool of internet banking. Fund transfer from buyer’s bank account to seller’s bank account can be done via the internet that provides a real time processing.

Whichever we choose, always insert a ‘certified and safe payment’ kind of logo into our site which will bring up a greater impact to our prospect’s confidence!!!


What Inspire Me Up

The fact, since my schooling years, I ‘ve already posses a little passion & interest to be a successful businessman. That has actually inspired me a lot and I took my 1st step in getting necessary knowledge & qualification which I opted to complete my degree study in accountancy. I was granted with scholar with one giant company in Malaysia and so grateful that finally I ended with quite remarkable results. I’m so proud of myself, then. But upon graduated, I deferred my intention to start a business, for a while, as the scholar has bounded me for few years of employment contract. So I engaged my service to the company and still serving till now.

As a Finance Manager it works for me just find initially where I started to save little of my income for my 1st business enrolling. Venturing with my other 2 colleges, we’ve come out to involve in a tuition centre business. We run it in part time basis but ohh goodness!! we’ve been exposed with lot of great fresh experience in managing a real off line business, in hand. But so regret, despite of getting an overwhelming response rate at the beginning, few unexpected problems cropped up and our tuition center only stands for less than 2 years and collapsed. I then concentrated back to my office work besides having few part time jobs, particularly, offering an accounting service to small enterprises and did some investment in money market. At the same time I have undergone few promotion exercises in workplace and started to enjoy my complacent life and tend to forget about my initial ambition.

But, as I go along, I’m becoming more restricted with all my current doings, having a very small increment rate yearly, taking a ridiculous direction order from company management, getting less and lesser company recognition and much struggling in covering up my increased financial commitments. Even more sick, I’ve just putting away a big gap from something that I naturally used to give on my attention, my family and hobby…It realized that all my hard works being a loyal dedicated employee, don’t really pays-off!!

I then initiated a thorough study and analysis of doing some money making jobs through the web. Yes!!! I think I’ve just found an extremely huge opportunity to look into seriously. I reckon that this business is so real and I should be grabbing it right away!!. For low starting up capital, borderless market, flexible hours of working from home, getting some instant profit, these are all I’m searching for. This blog is purely to share what internet business is all about and for those seeking for such kind information on how to start with, please bookmark this site and u won’t regret as all fresh and up to date info is about to reveals out.


Friday, April 13, 2007

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Thursday, April 5, 2007

Taking the Next Step - Full Throttle

I’ve mentioned that basic resources to have in order to kick-off an online business are product, domain & hosting, payment method and marketing tools. These are widely storied out again and again by few book authors, which we can get at various bookstores around. But wait!!! Do we think these are really enough to secure our trading success? Surely not…Having said that the number of new internet marketers is keep increasing from a year to another, how many of them do achieve the real success and who really don’t? By fact, the later is actually a way exceed than the other. Failures dominancy in net business is something that we must take seriously so that we can fine tune all our business frameworks accurately. Learn from their past mistakes and position ourselves at the proper track to gain and SUSTAIN the victory. By all means, we should do that….

So in taking the next steps, be prepared to engage the gear 1 and start accelerating as to not following the failure’s footstep. Remember that we’re just at the initial stage where it is so essential to do something right from the early beginning. No turning back as we go forward, it will be either we make it or not. Statistic shows that most netrepreneurs once get failed, they will just frustrate and abandon the internet business scene for good. I learn these from my readings and gladly to share with u guys what appropriate actions to be taken for the newbies before getting involved:

- Do lot of researches and readings in the net and understand the whole process of internet business and marketing. In some cases, we need to invest a bit in order to get fresh relevant information. This part is very very very important!!

- Get ourselves a genuine ‘guru’ to steer our business process. Browse for a lead model of successful marketers and subscribe for their free newsletters or join their affiliates.

- Interpret precisely every new fresh information and knowledge obtained and try to link it to our business model. We must have the ability to filter all the downloaded information through the net.

- Learn ourselves few basic net jargons like ‘keyword’, ‘search engine optimization’, ‘SE spider’ ‘blog’, ‘pay per click’, ‘site traffic’, ‘info product’, ‘viral marketing’, ‘back link’, ‘reciprocal link’, ‘e-book’, ‘e-zines’, ‘RSS’, ‘social bookmarking’ to be named a few.

- Find good or competitive professional providers for every resource that we purchase online. Search for their past tract record as much possible. Basic requirement to transact: at least to have credit card or debit card to ease the shopping needs like domain/hosting, payment merchant fees, few system software etc.

- Find an online community that share the same interest/industry of ours where we can get along with and trailing the buyer prospects. Eg: forums, newsgroup, message board etc.

- Source for webs that provide certain useful web, traffic and marketing tools that can enhance and uphold our presence in the net business. Eg : mailing list, autoresponder, site tracking, blogger etc etc.

- Be the master of our own product/service we are selling. Refer to my last article titled Self Positioning – Be an Established Expert

- Get our knowledge of marketing techniques updated!! Study the various pattern of internet marketing tools and execute massive marketing continuously. Constantly update our website, analyze the traffic, know ourselves the algorithm of search engine, find our magnetic keywords, learn the best PPC program in net, practice page link, etc.

- Prepare for some free goodies to potential prospect that they can appreciate with. This can be via any means from free articles, free ebook, free product sample, free guidelines or tips or anything that directly reflect the greatest value of our product.


Self Positioning – Be an Established Expert

As a net seller, it is critically vital to be perceived as an expert and credible in the industry we getting in. Show the wealth knowledge that we posses and willingness to share it with our potential customers. That will help much in creating the market confidence to product we are promoting. Putting ourselves in the customer’s shoe, we don’t even bother to read such a lousy ad, what more of purchasing it. The least, equip ourselves to be a real professional who technically knows every single inch of our product, even if we have to act as one!! Or else, probably after months or even years of hard work to skyrocket our traffic site, they might just click off from our site, for not getting a good impression as expected. Few other guidelines that can be practiced out:

- Always invest on paid hosting and domain name. The free ones never deliver the precise signal that we’re so damn serious in business.

- Design properly our web site as we don’t want to come across as a new internet user or new business owner.

- Team up with a good writer and packaging our knowledge to end up with an incredibly killing sales ad promotion.

- React fast in giving response for every concern or query from customers we’re getting via emails or other possible means. Autoresponder facilities should be something we can consider to.

- Stay away from bombarding SPAM mail. U’re so WRONG if u think that by spamming, u can widen the target market instantly and maximize the profit. Focus on niche market, instead, as it is well proven to success.

- Treat ourselves professionally and ethically in joining any online forums, newsgroup or message board. Get a right approach especially in posting a thread of topic and don’t ever do it blatantly.

- Continuously update our site content with fresh inputs as it will also link up to secure a better position on pagerank by search engine.


Monday, April 2, 2007

Drop Ship – A Source of Internet Business Opportunity

I did highlight before on how we can construct an online income opportunity by not inventing our own product/service. Yes, by mean of subscribing ourselves to Google Adsense and potential Affiliate Program. A Drop Ship business is yet another type of business concept that can be seriously considered. Given a proper marketing outlines and smart execution skills, all these programs have indeed created a strong income source for numerous internet millionaires.

This Drop Ship model allows us to focus entirely on embarking the marketing plan and strategy while the product/service will be in full controlled by the real expert in the related industries. Netprenuers are to seal an agreement with reputable wholesalers which negotiation will then determine the wholesale price and also the delivery method. We’ll just tracking the availability of niche market for the wholesaler’s product/service and conclude a business deal…other word to say, scouting around for a buyer!!!

Buyers who do shopping online and place order through our website will pay such a sales price determined by netprenuers. Customer’s details will be assigned to wholesales, normally via email which in turn manage the product delivery direct to buyer’s address. The different between the selling price and the wholesale price will dictate the margin return for every sale transaction incurred.

This Drop Ship model really offers few advantages like:

- High quality product as we can choose among the highly remarkable wholesaler.
- No need to figure out about product branding as it has been developed by the wholesaler.
- No need to pay head aces for inventing our own product/services.
- No investment in storage space as we don’t require to stocks up the goods in our own premises.
- No need to handle the product delivery process. Just enough to monitor the overall process until buyers receive the goods.


Internet Business – Stopping All the Nonsense

Spreading out the word of ‘internet business’ nowadays, it has created a little concern and skeptical thought especially from those who having less internet literacy. Knowing few basic internet applications, they used to browse the net for sourcing a desired information or knowledge on specific interest of theirs, not more than that. Even if they realize about the online income opportunity, they seem reluctant to put themselves in the stream and explore a bit more on getting the real outline of business model available.

I guess we should be looking at ONE BIG factor, on what bringing the situation rooting in the community. Hopefully all these can be best shared with u guys and not only to clear out our mind set, yet to grab full advantage on every opportunity passing by in front of us almost everyday!!

We used to hear so many people talking about e-commerce nowadays and even government has pull out their full strength just to execute wide propaganda relating e-commerce and promote every individual to seriously take part in it. Unsurprisingly, that awareness has actually boosted up the public passion and interest to learn more, to the higher level.

BUT, sadly we have also been exposed about all the rubbish, nonsense, hype and scam activities inside the net at about the same time frame. All these illegal owners have always putting their programs to be operating behind the e-commerce underlying concept. Yet, it is known that they are just to be perceived attractive and trying to persuade as much participants possible. This really undermines all the good faith of real e commerce framework and ruins all the potential people to contribute in e commerce.

Yup!!! it is ease to believe that people always trying to manipulate something for own sake of convenience. There are thousand of new illegal programs created in the net a day and users should be much careful to subscribe any of these, especially in money making schemes. Quick rich programs, auto surf, HYIP, illegal MLM is amongst the simplest example to quote which we should be more alert and precautious. Even if it really can makes money, believe me that there always be a ‘catch’ in the end. So guys!! Don’t ever invest in programs that having unclear direction. Perform ‘due diligence’ as much possible and try to evaluate the overall company background and associated business risk.

These programs actually have triggered a very quick attention to internet users as it promises large amount of profit earning in return of small capital investment needed. But please be remembered that a real netpreneurs do not involve in these kind of hypes. We do have our own unique good/service to sell and more importantly we equip ourselves with tons knowledge of marketing skills and develop all the success victory through years of operations just like the normal traders that do the selling offline.

There is no cut short of making money, getting 150% to 300% net return in just 20 days, getting money by reading emails, surfing, so on and so fourth….we’re instead the real traders, having our real product/service that facing the real tight borderless competition. Learn smartly how to become a real netpreneurs and start develop ur own niche product/services and run a real internet business, straight away.