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Internet Marketing Articles

Monday, April 16, 2007

To Know About Search Engine

We’re getting used to search every topic we require from the net through Search Engine (SE). Google, Yahoo and MSN are 3 main SE available which Google dominantly proven being the top list than the others. For website owners, to submit their sites to the SE is always an initial step to get necessary traffics to theirs. Besides it provides a free kind of marketing methodology, most SE has provided simple/easy way to get any sites ranked in their listings.

Getting the top or best ranking in SE is yet a dream for every online netrepreneur. Then, without visitors, how in the world we can sell our products and achieve the online dreamed victory? Relevant source saying that there are almost 1 billion website worldwide… heck of a lot of sites!! Due to such extreme competition, we need to ensure that our sites are continuously given a top rank priority in SE, thus inviting much traffic possible and gain the advantage than the rest. And this is where we reach a point to learn everything more about SE.

As like tv stations and newspapers, big chunk of SE revenue is derived from the advertising ad fees through their paid or “sponsored listings”. Beside that SE also giving the free listing alternatives to website owners, as mentioned, more called as “natural listing”. But we might be asking how SE organize all the sites listed in their database and entertain for every specific net surfers upon putting their unique ‘keyword’ in the search box? We will look into that in general as it really matters a lot to us….

Once sites are submitted for listed, SE, which actually an integrated computer software, will scrutinize, read through and record the site contents in a specified format. The process is referred to ‘spidering or crawling’. Every web page will then be indexed into a readable form by the SE and when someone on the net search for certain topic, SE will presents a list of websites among the indexed sites, giving the most relevant content as the request.

But precisely, how real the SE picks up the most relevant sites for each search done??? Knowingly, SE is using a certain formula of algorithms to calculate what makes a certain site recognized as the most relevant site. This is what we need to explore and study as the algorithm formula is highly deemed as a secret thing. This is what we call as Search Engine Optimization (SEO), which opens to us to be break-in & predict the latest keep changing code.

But remember, the higher the listing rank that we secured, the better chances we are getting our products promoted and brighter opportunity to conclude a SALE!!. So it is a good point to read this article and get ready to dig over the SE undercover, probably in my next chapter, god willing…

~cardo~

Accepting Our Sale Proceeds

We might have putting huge effort to get our site up with cool flashing graphics, sticky keywords in various ‘hotspots’ throughout therein, fabulous product and eagerly pulling in swamp traffic inside but hey!!! we have just missed out 1 other crucial thing, PAYMENT PROCESSOR. Then only it truly makes our business model feasible, ready to take the customer’s order and get the yield starts pouring into our pocket.

To proceed with it, first and foremost, we must understand to a question on why most people are so reluctant to perform shopping online? No other reasons except for the trustworthy of the system’s integrity. For credit card holders, never say about typing in their card numbers as some are even so terrify to turn into the ordering page!! Ok then..here are few notes to consider:

- Choose among the most convincing method, given high security standard and come with proven history record.
- Use widely accepted kind of payment which used to be practiced by majority of experienced online trader.
- Find one that brings the highest convenience level to customers.

Credit card facility is one of the must have, easiest and effective methods to provide. But in order to utilize this, we have to first open up an account with a credit card processing company. Register ourselves with these so called merchant companies and there goes, we can straight away activate the system and configure it into our site with all the necessity tools and steps provided. There are many companies acted as the merchant in the net but please note that some are having certain constraints in regions that they might serving to. But for a newbie, it is highly recommended to register with 2Checkout.com as they proven to be an efficient and professional provider, despite of quoting USD49 one-off fees for a single site registration. A part from that, they also charge us a service charge (5% + USD0.50) based on every amount transacted, as like other merchants, which might only vary in term of the service charge quantum. In return, 2Checkout.com will deliver us cheque twice a month according to the net sales amount. Some hosting companies also provide a business hosting package inclusive of the credit card payment gateway facility.

Other popular method is the application of Paypal, service run by Google for their almost 100 million Ebay registered users, worldwide. Best thing about Paypal is it free activation fees where online traders can transfer and receive payment freely from any places around the globe. The only drawback is that Paypal transmit the money to registered seller’s bank account, only for US residence and few other countries and not Malaysia, in particular. However, there are several ways to solute the situation which we will share further, probably in my next article.

E-gold is yet another option to consider for receiving our payment. E-gold is an electronic currency, issued by e-gold Ltd, a Nevis corporation, 100% backed at all times by gold bullion in allocated storage. E-gold currency is integrated into an account based payment system that empowers internet users to use gold as money. Specifically, the system allows people to spend specified weights of gold to other e-gold accounts. Besides gold, other metals are also being issued for e-currency just like e-gold. For instance : e-silver, e-platinum and e-palladium. But it seems that e-gold always be the better choice than others to perform an internet transaction. Check out E-gold.com

To compensate in a local trading, we also can maximize the becoming-popular tool of internet banking. Fund transfer from buyer’s bank account to seller’s bank account can be done via the internet that provides a real time processing.

Whichever we choose, always insert a ‘certified and safe payment’ kind of logo into our site which will bring up a greater impact to our prospect’s confidence!!!

~cardo~

What Inspire Me Up

The fact, since my schooling years, I ‘ve already posses a little passion & interest to be a successful businessman. That has actually inspired me a lot and I took my 1st step in getting necessary knowledge & qualification which I opted to complete my degree study in accountancy. I was granted with scholar with one giant company in Malaysia and so grateful that finally I ended with quite remarkable results. I’m so proud of myself, then. But upon graduated, I deferred my intention to start a business, for a while, as the scholar has bounded me for few years of employment contract. So I engaged my service to the company and still serving till now.

As a Finance Manager it works for me just find initially where I started to save little of my income for my 1st business enrolling. Venturing with my other 2 colleges, we’ve come out to involve in a tuition centre business. We run it in part time basis but ohh goodness!! we’ve been exposed with lot of great fresh experience in managing a real off line business, in hand. But so regret, despite of getting an overwhelming response rate at the beginning, few unexpected problems cropped up and our tuition center only stands for less than 2 years and collapsed. I then concentrated back to my office work besides having few part time jobs, particularly, offering an accounting service to small enterprises and did some investment in money market. At the same time I have undergone few promotion exercises in workplace and started to enjoy my complacent life and tend to forget about my initial ambition.

But, as I go along, I’m becoming more restricted with all my current doings, having a very small increment rate yearly, taking a ridiculous direction order from company management, getting less and lesser company recognition and much struggling in covering up my increased financial commitments. Even more sick, I’ve just putting away a big gap from something that I naturally used to give on my attention, my family and hobby…It realized that all my hard works being a loyal dedicated employee, don’t really pays-off!!

I then initiated a thorough study and analysis of doing some money making jobs through the web. Yes!!! I think I’ve just found an extremely huge opportunity to look into seriously. I reckon that this business is so real and I should be grabbing it right away!!. For low starting up capital, borderless market, flexible hours of working from home, getting some instant profit, these are all I’m searching for. This blog is purely to share what internet business is all about and for those seeking for such kind information on how to start with, please bookmark this site and u won’t regret as all fresh and up to date info is about to reveals out.

~cardo~