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Internet Marketing Articles

Thursday, May 10, 2007

Making Money Online with Google AdSense

By Michael Fleischner Marketing Expert, Internet Marketing Secrets*

Many marketing professionals are using Google to place targeted ads in front of prospective customers. This is increasingly effective due to the highly targeted nature of Google AdWords. Google AdSense, the other side of the online advertising equation, allows website owners to make money by provided contextually targeted ads to their website traffic.

Providing targeted ads to your online visitors creates a better user experience and communicates your knowledge of the audience you serve. Google AdSense automatically delivers text and image ads that are precisely targeted to your site and your site content through the Google AdSense advertising system.

If you're involved with an affiliate program such as commission junction, you know that signing up with, and maintaining relationships with advertisers is a full-time job. With Google AdSense, Google manages the relationships with advertisers for you, making the process simple and easy to manage. Once you place the appropriate code on your website, the AdSense program requires basically no maintenance.

How You Make Money
When you display Google ads on your website, you create the potential to generate revenue. Google places relevant cost-per-click and cost per thousand impressions ads into a real-time auction and lets multiple advertisers compete against one another for displaying their ad. The auction takes place instantaneously and when it's over AdSense automatically displays the text or image ads that will generate the maximum revenue for a given page, resulting in the maximum revenue for a web site owner.

Ads Are Updated When Your Content Changes
Google AdSense technology analyses the content of your web pages and delivers ads that are relevant automatically, no matter how many pages of content your site may have. As your content changes, Google's ads change to match.

Google Ads Can be Customized in Look and Feel
AdSense allows you to customize the appearance of your ads to fully match the look and feel of your site. As of the writing of this article, Google AdSense provides more than 200 colors and 24 pre-set color palettes to choose from. Additionally, you can create and save your own custom palettes using a point-and-click color selection tool which is relatively simple to use. This ensures a consistent user experience for those browsing your web site.

Track Your Earnings Online
The key to making money with Google AdSense is to monitor your ad performance with customizable online reports. These reports are available online and offer details regarding the number of page impressions delivered, clicks, and click-through rate. You can also track the performance of specific ad formats, colors and pages, allowing you to spot trends quickly and easily. The reporting tool lets you group your web pages however you want, so you can gain insight into your earnings by viewing results by URL, domain, ad type, and category. When you spot revenue trends, develop more content for your site in the areas that produce the highest Google AdSense revenue.

If you are interested in getting started as a Google AdSense publisher, just go to your web browser and type in Google AdSense. You'll find information about the program and a link to the program registration form. Signing up is pretty easy. It only takes a few minutes to apply online for both content and search ads. Once you're approved, you simply need to log in to your account, copy and paste a block of HTML code into your existing ad server or directly into any of your web pages. Relevant ads start to appear on your web pages right away, and you start making money from the first impression or click.

Be sure to evaluate the effectiveness of your program at least once per week. Doing so allows you to determine what type of content is driving the largest percentage of your online advertising revenue. As mentioned previously, when developing new content for your site, be sure to focus on the areas that are driving the greatest ad revenue as indicated by your online Google AdSense reports.

* Michael Fleischner is an Internet marketing expert and the president of MarketingScoop.com, the Internet’s biggest source of marketing information and free marketing resources. He has more than 12 years of marketing experience and has appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit Marketingscoop.com for further details, marketing secrets, Marketing Blog Directory, and more FREE reprint articles.

How you can make money with a home based internet marketing business?

By Cody Moya

For a lot of people the daily grind of working 9 to 5 wears on you after a few years. The tell tale signs of burn out are extendedlunches, clocking in five minutes late, leaving five minutes earlyand a notable lack in work quality.

When you begin to show all these signs it is time for a change. The problem comes in that you have bills, you have a family, and you have a life to maintain. This is where so many people get stuck in the daily rut of 9 to 5 and never seem to get out.

Well the Internet is a great way to make changes in your life and income. The Internet offers a world of opportunity to anyonewho is willing to work and put in extra time to build a home based internet marketing business.

One of the hallmarks of the home based internet marketing businessis it is traditionally less expensive to start it than it is to setup a shop in your local town. You are able to work-from-your-homewith the computer you already own. The cost is minimal and therewards are limitless.

How would you like to earn money by starting your own home basedinternet marketing business? People choose to work-from-home for several reasons including the desire to stay home with their children, the need for extra income, or simply being dissatisfied with their current job.

A home based internet marketing business will provide you with an exciting way to earn money. Numerous opportunities are available to internet marketers.

When starting your home based internet marketing business you should develop a business plan and research your options thoroughly. Making wise decisions and following your business plan each step of the way can help you in creating a steady stream of income.

Operating a home based internet marketing business will require some work and effort especially at the beginning. You will not become wealthy over night. It will take determination to succeed as an internet marketer.

When making your business plan, include both short and long term goals. Determine how you will achieve those goals and put your plan into action.

Private label products, Google Adsense and other programs areexcellent home based internet marketing business programs and thereare numerous other internet marketing offers that will create steady income if you are willing to make the effort.

Some of these opportunities may require some investment from you and others are advertised as free. Research all internet marketing opportunities carefully to make sure you understand the terms and conditions.

As an internet marketer, you will have to distinguish yourself from the competition if you want to succeed. Do not let self-doubt stop you from accomplishing your goals.

Every successful internet marketer gives their business the very best effort possible. Some work and determination at the beginning will make your home based internet marketing business a success and provide you with a steady stream of income.

Starting a home based internet marketing business is one of the most exciting and challenging endeavors you will ever undertake.

Choose the products or services you provide carefully. Make certain your products or services will be needed over the long term and make customer service your top priority.

A loyal customer base is the key to the success or failure of your home based internet marketing business. A home based internet marketing business is an excellent way to gain independence and financial independence. A sound business plan and a strong work ethic are all it takes to succeed.

ABOUT THE AUTHOR:Cody Moya writes about Business and Marketing in his Free Internet Marketing Courses. You can sign up for his Free Internet Marketing Courses and get additional information at his website: http://freeinternetmarketingcourses.com/

Monday, April 16, 2007

To Know About Search Engine

We’re getting used to search every topic we require from the net through Search Engine (SE). Google, Yahoo and MSN are 3 main SE available which Google dominantly proven being the top list than the others. For website owners, to submit their sites to the SE is always an initial step to get necessary traffics to theirs. Besides it provides a free kind of marketing methodology, most SE has provided simple/easy way to get any sites ranked in their listings.

Getting the top or best ranking in SE is yet a dream for every online netrepreneur. Then, without visitors, how in the world we can sell our products and achieve the online dreamed victory? Relevant source saying that there are almost 1 billion website worldwide… heck of a lot of sites!! Due to such extreme competition, we need to ensure that our sites are continuously given a top rank priority in SE, thus inviting much traffic possible and gain the advantage than the rest. And this is where we reach a point to learn everything more about SE.

As like tv stations and newspapers, big chunk of SE revenue is derived from the advertising ad fees through their paid or “sponsored listings”. Beside that SE also giving the free listing alternatives to website owners, as mentioned, more called as “natural listing”. But we might be asking how SE organize all the sites listed in their database and entertain for every specific net surfers upon putting their unique ‘keyword’ in the search box? We will look into that in general as it really matters a lot to us….

Once sites are submitted for listed, SE, which actually an integrated computer software, will scrutinize, read through and record the site contents in a specified format. The process is referred to ‘spidering or crawling’. Every web page will then be indexed into a readable form by the SE and when someone on the net search for certain topic, SE will presents a list of websites among the indexed sites, giving the most relevant content as the request.

But precisely, how real the SE picks up the most relevant sites for each search done??? Knowingly, SE is using a certain formula of algorithms to calculate what makes a certain site recognized as the most relevant site. This is what we need to explore and study as the algorithm formula is highly deemed as a secret thing. This is what we call as Search Engine Optimization (SEO), which opens to us to be break-in & predict the latest keep changing code.

But remember, the higher the listing rank that we secured, the better chances we are getting our products promoted and brighter opportunity to conclude a SALE!!. So it is a good point to read this article and get ready to dig over the SE undercover, probably in my next chapter, god willing…

~cardo~